Contract Work For Big Lots
Created designs for websites, email marketing, and paid or organic social media
Designed for both Web and Mobile
Created and maintained brand and campaign style guides for promotions and for Big Lots internal team to follow
Actively participated in brainstorms and ideation sessions
Incorporated direction from marketing and creative leads
Interpreted and executed on creative briefs
Research by design.
Research, propose, implement, test, refine, and document to create an urban Social Technology.
A collaborative project consisted of simulation and design of autonomous vehicle architecture and UX-UI in the year 2037.
• Scenario: We are in a high technology adoption scenario, with medium acceptance of shared mobility. Our users are people that have been used to a private ownership scenario and, while not against technology, will need it to be friendly and intuitive in order to achieve. Older adults are still active in the economy, some with jobs and responsibilities. They will have varied support structures, and they may support others as well. Older adults prefer not to share data with the cloud. Human-driven vehicles share the road with AVs.
• Things to considered:
o Easy access and egress
o Tracking of biometrics
o Easy and convenient to charge
o Shared vehicles with some level of personalization
• Technology: Electrified vehicles, smart surfaces, holographic technology, AR and VR in full swing, etc.
We had four user cases, after creating personas, each with specific needs and conditions:
• Self-supported user
• Family-supported user
• Peer-supported
• Partner-supported
CRAFTING THE USE SCENARIOS
In our use scenario of the I75 and MLK mobility station giving access to both UC campuses, the new innovation buildings, and Corryville, we defined:
1. Their story and reasons for coming to the UC area?
2. Mobility needs: what kind of mobility solutions would each of the personas use to arrive and navigate the area we have set up?
3. Identifying situational factors:
o Who: primary and secondary stakeholders during the mobility experience.
o Where: getting into the system or navigating it? What are the topographic conditions? Will vehicles move on roads, sidewalks, or other areas?
o When: day or night? Rush hour or not? Spring, summer, winter, or fall? Duration of the trip?
o How: what are other conditions to consider? Is it raining, snowing, or extreme heat? Are the steps easy or difficult? Door to door or multimodal? Do users need to carry around stuff or just themselves?
CREATION OF USER JOURNEYS
Re-Brand a current brand.
I utilized a structured creative process to output a design strategy that is able to be executed upon. I used the process of competitive auditing, design principles, found opportunity to activate in current category arena, inspirational consumer target, and visual metaphors to inspire re-design.
